Hello!
Good job, you’ve found me!
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Hello!
Good job, you’ve found me!
Hello! I'm Paul, a Boston-based lifecycle marketing strategist with a decade of experience driving growth using data, storytelling, and behavioral insights. I specialize in orchestrating CRM initiatives that connect people to products they love — across email, SMS, push, and in-app.At ŌURA, I craft personalized, performance-driven campaigns that guide millions of users on their health journeys. Whether onboarding new members, nurturing leads, or reactivating churned users, I focus on driving meaningful engagement with empathy, experimentation, and a strong creative POV.
OUTSIDE THE INBOX
OUTSIDE THE INBOX
You can usually find me dancing at my desk while sifting through performance data and hunting for insights that move the needle. I thrive in fast-paced, mission-driven remote teams and calmly extinguish marketing fires against tight deadlines.
When I’m not solving CRM puzzles, I’m soaking up art (street or museum), admiring beautiful architecture, shooting 35mm film with Lena, meditating in a 196°F sauna, or sipping Coca Cola — preferably ice cold.What I Do
What I Do
Lifecycle Marketing Manager
@ŌURARING
💍📬💥📲♻️At ŌURA, I own and execute lifecycle marketing programs across email, SMS, and in-app messaging — helping millions of people connect more deeply with their health through better sleep, recovery, and readiness. I design thoughtful, data-informed touchpoints that guide users from first impression to long-term engagement, partnering cross-functionally to deliver seamless, impactful experiences.
From high-converting onboarding journeys to optimized lead nurture and winback flows, I shape programs that are personalized, empathetic, and performance-driven. My work blends creative storytelling with behavioral insights and experimentation to continually evolve how we engage and support ŌURA’s global community — one message at a time.